Rethinking Housing: ADUs, Container Homes, and Modular Builds Take Center Stage

In the latest episode of Brick by Brick, titled “ADUs, Container Homes, and Modular Builds”, CET explores how non-traditional housing models are helping communities in Cincinnati and Northern Kentucky tackle housing affordability and accessibility. The episode focuses on three innovative approaches: Accessory Dwelling Units (ADUs), container homes, and modular builds—each offering flexible, sustainable alternatives to traditional development.

Cincinnati City Councilmember and Chair of the Equitable Growth and Housing Committee, Mark Jeffreys has been at the forefront of the city’s efforts to solve the housing crisis. His work includes advancing zoning reforms and championing a bold goal of creating 40,000 new homes over the next decade. Jeffreys’ leadership reflects the growing recognition among policymakers that creative solutions are essential to expanding housing supply and promoting smart growth.

The episode highlights how ADUs—such as backyard cottages, basement conversions, and detached garage units—can add density while preserving neighborhood character. Similarly, modular and container home construction offers time- and cost-efficient paths to homeownership and rental housing.

Jeff Rosa, member of the REALTOR® Alliance of Greater Cincinnati’s Advocacy Committee, emphasizes the significance of local innovation: “The communities that will thrive are the ones embracing creativity in housing. What we’re seeing in Cincinnati is a model for others across the state.”

Mary Huttlinger, Government Affairs Director for the REALTOR® Alliance of Greater Cincinnati, applauded the program’s focus. “This isn’t just a policy conversation—it’s about what our future looks like. REALTORS® are ready to be part of the solution, whether that means educating the public, informing policy, or working alongside city leaders to make these projects viable.”

With a combination of expert interviews, real-world examples, and visionary planning, Brick by Brick makes the case that the future of housing may look quite different—and that’s a good thing.

Watch the full episode: ADUs, Container Homes, and Modular Builds